The Pantone Color of the Year 2017 is Here: Greenery

Pantone Color of the Year 2017: Greenery

Why did Pantone select this refreshing shade as THE color for 2017? Find out in the excerpt from an article about Greenery from pantone.com below.

Pantone Color of the Year 2017: Greenery
Photo courtesy Pantone.

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

How does Greenery fit in with different color combinations and moods? Click here to see some beautiful palettes that include the Pantone Color of the Year 2017.

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